When I was younger, I naively believed that the best candidates got the job. That job positions were always awarded to the person best qualified. But one thing that has become more apparent to me over the years, is that it’s not just your ability to do the job. It’s also about how people perceive your ability to do the job.
Perception is something that is key to your career. You need to be able to market yourselves these days. There isn’t the job security of the old days, so there is no longer a job for life. So without that security you need to be able to make people aware of what you bring to the table to get a new job in the current economy. This is never more important than in interviews. Poor performance at the interview stage will on most occasions fatally scupper your chances of landing that job.

So all the candidate has to do is be good at interviews!......which is great. Except a lot of people dread interviews and/or don’t know how to approach them. Unfortunately a lot of people, when marketing themselves to potential employers, fail to have a strategy for how they are going to approach such an important task. Now during the boom times this wasn’t quite so important. There were plenty of jobs available and if you didn’t get the one you were currently going for, then chances were that another worthwhile position would come up soon. But those days have gone. There is so much competition for the few places that are going, that interviews assume even greater importance.
But a lot of people still sell themselves short by not properly preparing for an interview. And they make a cardinal mistake of making the interview about them, rather than the company they are looking to join. That might sound a bit bizarre, considering the interviewee is the one being assessed to see if they are suitable for the job. But what I mean by that is that too many people talk about irrelevant information when marketing themselves to potential employers. Relevance should be a key plank in your strategy when contacting firms or responding to job advertisements. The “so what” question should always be asked – “I can do x”...”So what?” Is what you’re talking about of relevance to that job, that department, or that company? You might have some marvellous accomplishments in your career. But are they related to what you are going for now? Is it similar work, problems, issues that you would need to deal with in this new position?
Relevance isn’t the only issue to look at when preparing for an interview. But it is a key one. If you’re talking about a lot of achievements that simply aren’t relevant to what you’re going for, then what are the chances that the interviewer is going to be interested? Top quality performance in the interview equates to making your interviewer sit up and take notice. If another candidate makes their work history relevant to the job, and you don’t, then who do you think will have performed better? If you’ve sold yourself short due to poor performance then you’re doing yourself a disfavour. And possibly the company itself. They may land themselves with a poorer candidate because you didn’t perform well at the interview stage.
So if you want to increase your chances of landing a job, then the first step in your interview strategy is to consider relevance. Because remember, it's the best performer at the interview stage who invariably gets the job, not the best candidate.